It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
The ones that got away
Our brief was to advertise British Airways’ special offer that took place during the Ashes test series.
BA gave us a great offer: whatever England’s highest innings score for the Ashes was, would be converted to Australian Dollars and taken off the price of a flight to England.
We decided there was only one way to go and that was to tease our great rivals, the Aussies, just a little. The opening line says it all ‘Do something you thought you would never do, cheer on England’.
By supporting England they could get a hefty discount on a flight to the UK. We produced a live data banner that kept people up to date with the score. Luckily, (for us) we won with our highest ever score of 644 runs.
